The Indian economy has always been home to lucrative real estate investments. In addition to all the investments Indians make, property investments consume up to 30% of the wealth they possess. While some investors consider the renting out route, a few others invest in the property to make it their retirement home. The past few years have also given rise to a new breed of investors, who are looking to invest in homes that can facilitate all their work-from-home requirements.
Why is there a rising demand for real estate?
The rise in demand for real estate in the housing sector over the last year is due to a few reasons.
◉ Decrease in rate of interest on home loans
◉ Discounted prices due to the festival season
◉ Work-from-home culture
◉ Growing investment
Decrease in rate of interest on home loans
Many state governments, owing to the effects of the pandemic have brought down the rate of interest on home loans. This has opened doors to a number of new home investors who are looking for a home for themselves.
Discounted prices due to the festival season
Prospective home buyers in India are looking to invest in properties that they consider affordable and value for money. Many real estate developers have lowered the prices of their properties in the form of festival offers and specially curated deals, to cater to a larger demography of aspiring homeowners.
Work-from-home culture
A home office is now a must-have for many aspiring home buyers.
Homes that offer an additional bedroom or a small utility room are now more in demand than before.
Since homebuyers over the past few years have been spending most of their time behind the four walls of their home, they are now also looking to build home gyms and home theatres for themselves, thereby, creating a new demand for a bigger home.
Growing investment
Home investments are safe and are not subject to market fluctuations like investments in forex, stocks, and other volatile investments. Also, according to Section 24 of the Income Tax Act, investment in home loans also provides many tax benefits. Moreover, due to streamlined legal procedures, an investor will seldom be subjected to any losses due to fraud and scams in most cases.
How developers can add more value for real estate investors?
Aspiring homebuyers today, are looking to invest in a property that is well-constructed, delivered at a timely date, can be financed by easy procurement of home loans, and houses a set of personalized and state-of-the-art amenities. The property management system, should also help them with their rental and resale requirements and be able to assist them through different stages in their homebuying journey.
Real estate developers, can now work hand-in-hand with prop-tech companies like Reloy to provide home buyers with an engaging home-buying journey for their customers.
Home buying as a process can become tedious for both homeowners and real estate developers. Prop-tech companies, can help them build a sense of community, by helping hosting an array of events and workshops. It can also provide their home buyers with specially curated deals and discounts that can help make their moving in experience memorable and seamless.
If you want to create more delight for your customers and attract the new wave of real estate investors, then we can help you. Our specially curated digital amenities create multiple non-intrusive touchpoints for each customer, engaging them through communication and value addition.
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