Real estate developers have long understood the influence of a project’s name. After all, a catchy name can attract attention and help to sell better homes. However, in recent years, real estate companies have become even savvier when it comes to naming their projects.
They’ve realized that a modern, stylish name can go a long way in making a project seem more appealing to homebuyers. And so, we’ve seen a trend towards residential real estate property names that are as sleek and polished as the homes themselves.
Think of names like “The Highlands” or ” Park Hyatt Residences” – these names convey a sense of luxury and refinement that is will surely attract the high-end buyers.
It sounds ordinary when you use the same old estates, hills, towers, plazas, parks, or the court. So, as an aspiring builder, you might want to escape the real estate naming rut and avoid names like Golden Plaza, High Tower, Alpha Park, or Platinum Hill.
One might wonder, “What’s in a name?” Well, naming is the very first step in creating any brand and evolving its brand identity. A lot hinges on the name when it comes to residential buildings as well. To draw customers and outperform the competition, real estate businesses are coming up with fresh, exotic names for their residential buildings.
The process for naming a real estate project has defined a set of steps. These include a comprehensive look into the location of the project, the real estate developer’s brand, brainstorming of name ideas, and filtering through names to find one that entails brevity, effectiveness, and distinctiveness.
Having a unique name for the project is an essential component of the marketing strategy. A residential project’s name can have a big impact on how well it does in the real estate market. The choice of a name may appear to be arbitrary, but it is the result of extensive psychological and marketing research. In the last few years, we have seen a shift in marketing style in real estate completely. From changing names to upgrading amenities, real estate builders are becoming very experimental and modern. The approach is targeted to segments of various audiences. The names are so thoughtfully selected that even the amenities are built around that.
Many reputable developers across the country have come up with very well-thought-out, unique and engaging project names. Some of the best examples are –
⦿ Arvind SmartSpaces Ltd – Arvind Sporcia is targeted to an audience who loves sports. They offer amenities like Health Club with Steam/ Jaccuzi, Jogging and Strolling tracks, Outdoor Tennis Court, Swimming pool, Aerobics Room, Gymnaseum, Indoor Squash and Badminton courts, Indoor Games Room and much more that will impress any sports enthusiast.
⦿ Godrej properties – Godrej the Trees very significantly say that the property is eco-friendly. They offer many amenities out of which there are quite a few that are eco-friendly to find relevance. Amenities like Canopy walk, Rain Water Harvesting, Flower Gardens, Waste Management give a more sense to the name of the property.
⦿ Total Environment – This real estate company name all their residential projects based on songs. Some of the property names are – The Magic Faraway Tree, Pursuit of a Radical Rhapsody, After the Rain and so on. They use well-known song titles to appeal to millennials and follow a particular style while naming their properties.
⦿ Assetz – This real estate company uses ‘&’ in all their project names that makes them unique. Some of their property names are – Atmos & Aura, Here & Now, Earth & Essence, Sun & Sanctum and Soul & Soil. This consistent style of naming their property will make them different from their competition.
What impact do unique property names have on homebuyers?
Most people put a lot of thought into what they name their homes. After all, it’s a reflection of their taste and personality. But what impact do these unique property names have on homebuyers?
i) Modern property names provide a sense of identity –
Many developers think that a project’s name provides its residents with a prestigious identity. They get attached to the project’s name psychologically, physically, and emotionally. Because of this, the developers now conduct extensive research before naming a project.
ii) Fancy names provide a sense of luxury lifestyle –
An upscale project gets the much-needed elegance from an English name. Western names are connected with high-end luxury property because the west has always been admired for its refined lifestyle. This is the reason why modern luxury projects have titles that start with words which resonate to grand, royal, regal, elite, and so on.
iii) A unique project name can signify having access to modern amenities –
Homebuyers have realized the benefit of spacious, well-ventilated homes with access to open areas and modern facilities. In a similar vein, they have also understood how crucial it is for the project to have a special name. Some name choices can directly represent all the amenities and features a property offers. Homebuyers desire to use these names not only for themselves but also because it allows them to flaunt their lives.
Advantages of having unique property names –
There are many advantages to having unique and modern property names. For one, it can help your luxury home stand out from the rest. Not only will this make it more likely to sell, but it can also help you get a top deal for your property. The target audience is now more drawn to gen-z, modern names. For them, a classy residential name would be highly alluring.
The first thing buyers encounter during the homebuying process is the name of the property. A good name can start your relationship with the customer with a good impression.
If you are looking for ways to create a unique and impactful property name, consider using the following tips:
⦿ Understand your target audience and concentrate on what will appeal to them.
⦿ Use unique, fun, and modern names. Today’s homeowners are drawn to names that are entertaining, engaging, and youthful. They value names that are original and have never been used before.
⦿ Seek guidance from well-known companies like Godrej, Embassy, Mahindra, etc. Discover what your brand stands for and what is relevant to it.
⦿ Consistency is key. Naming conventions need to be consistent across all projects that leaves a mark in the buyer’s mind. When they see the project name, they should be able to connect your brand to the project.
A unique name can set your property apart from the rest and make it more appealing. It can also help you stand out in a competitive market.
If you’re considering a unique name for your project, be sure to choose something that is easy to remember. It should represent your home in a positive light so it adds to a delightful homebuying experience for your customers. You may also want to consider using a word or phrase that has personal significance to your company