Understanding the Indian Real Estate Industry
The Indian real estate market has taken quite a turn for the better in the last couple of years. Especially since the advent of RERA Act (2016) in most of the states, there has been a sincere focus on organization and transparency in the real estate industry. We have developed a compact list of marketing strategies to help you acquire and retain more home buyers.
1. Develop Customer Relationship
First time customers and repeat customers have one very important thing in common – trust. Put in that extra effort to enhance your relationship with your home buyers after the deal is finalized. Communicate details of your property, the real estate rates of the property, nearby shops etc. In short, help them imagine their new home, and make the moving-in, a smooth and easy process.
2. Hold Seminars on the Real Estate Scenario
Organize seminars for your present and prospective home buyers, on the real estate scenario of India. This will build awareness of the home buyers. You can position your properties as one of the better ones in the city. It will also give you a chance to bond with them over some refreshments.
3. Referral Rewards
Show your home buyers that you care. When a customer makes a referral, acknowledge their goodwill and effort. Reward them for their contribution to the growth of your company.
4. Customer Appreciation Day
Once your residents have settled in, engage them in exciting events in their housing society. Events can include health camps or blood donation camps, cricket match viewing, concerts and more. This day(s) will be all about appreciating your treasured home buyers. These events will build a strong relationship between you, the developer and your residents and thereby build brand loyalty.
5. Curate Exclusive Deals
Client relationships go beyond the closing of a deal. Give your residents more reason to stand a loyal ground with your company. Provide them with perks and privileges such as luxury brand discounts, or deals from nearby grocery stores or moving in benefits.
For all of the above, we have a one stop solution for you – Loyalie!
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