Real Estate Innovation in 2024: Technology Trends to Follow

Posted by RELOY | Published on | Reading in 5 minutes
The Future of Real Estate Technology

Technology has been the new normal in every field. In today’s busy world, every operation is carried out digitally. From education to shopping, technology has emerged in every field, making it convenient and streamlined. However, when it comes to buying a house or property, we still follow traditional ways of house hunt. The future of real estate technology needs some significant development to change the way people search for their new homes.

For most individuals, buying a home is a one-time investment. Thus, they should receive best ever service and a seamless journey while buying their dream nest. However, real estate builders fail to maintain communication with a buyer after finalising the deal as they are mostly busy with construction, marketing, etc. In such cases, first-time buyers experience several inconveniences as they do not know how to proceed further.

Here comes Reloy, with its new technology in real estate, bridging the gap between home buyers and builders. Partnering with renowned brands like Godrej, Shapoorji Pallonji, Mahindra, Piramal, DLF, etc., Reloy aims at making the home buying process seamless and convenient, while increasing the referral sales for the real estate companies.

They have developed user-friendly mobile applications to strengthen communication with customers. Home buyers can get updates on the construction, get assistance in home finance, taxation, home interior, RERA, and much more. Reloy is a connector between builders and their customers, assisting customers with everything they need for a seamless journey.

Besides, these mobile apps are customised for every age group, keeping them engaged in multiple workshops and events. It is helping both the customers and builders. Customers get every update of their dream home until moving in and receive deals and discounts on lifestyle services, home décor, home automation, electronics, etc. On the other hand, all these amenities enhance the credibility of the builder, making them suitable for being referred to others.

Reloy provides loyalty programs for customers, helping promote the brands to new customers. Existing customers can refer their builder to friends and family who are on their home hunt, considering the services and amenities they have received. In return, they will earn loyalty from the brand. It helps the real estate brand in their promotion without investing time and resources in marketing.

  • ·ConnectRE
    Just like its name, this app connects the property buyers to the builder even after the purchase is done. It helps them with construction, home interiors, housing finance, streamlining paperwork, etc. Customers can simply download this app from Google Playstore and visit the website of their builder to join the referral program.

Here are some of the features and benefits of ConnectRE:

  • It focuses on building 100% customer satisfaction through seamless communication.
  • Referral programs help open property sales for the brands.
  • It focuses on higher referral sale conversions, benefitting both the customers and builders.

This app combines both technology and engagement to create referrals for real estate companies, thereby providing customer loyalty programs. It addresses all the customer needs like document repositories, payment management, construction progress, ticket management, etc. Besides, it aids in home financing, home interiors, smart homes, etc., and provides leads and discounts when the customer moves into their house.

How does it work?

Reloy takes consent from the employees or existing customers if they are willing to join the referral program or not. Next, they set up a platform under the brand name and provide loyalty benefits to the existing customers to generate referrals from them. They pass the leads generated from referrals to the real estate developers. Once the real estate developer closes the deal, they inform Reloy about the sales from referrals. Finally, the customer receives the loyalty amount.

  • WinnRE
    WinnRE promotes a channel partner rewards program, increasing productivity and helping in business growth. It is a virtual channel partner manager that helps accelerate profit and sales to strengthen the network of channel partners.

Check out the features and benefits of WinnRE:

  • It comes with a ready-to-sell app structure with easy access to customised marketing material.
  • Property agents receive recognition as channel partners.
  • It helps motivate the channel partners with skill upgradation and, seamless & transparent tech environment.
  • It rewards the real estate agents with incentives, tier benefits, etc.

What is the Scenario of Real Estate Market in 2024?

With the Reserve Bank of India keeping repo rate unchanged and interest rates steady, several homebuyers are on the verge of fulfilling their dreams in 2024. It is the right time to invest in real estate properties or buy a property. In today’s world, every individual wants to upgrade their living standards and avail basic amenities, which is only possible when you own a home.

Besides, increase in home buying will not only flourish real estate industry but also help in the country’s economic growth. The RBI has already forecasted a 7% GDP growth in financial year 2024, implying a rise in disposable income among individuals.

Being a crucial contributor to the country’s GDP, real estate market expects a tremendous growth in current year. Since pandemic has subsided, real estate industry is blooming at its best and is expected to contribute at least 13% to the Indian GDP by 2025.

Despite these blooming possibilities, this market is lagging in terms of technological development. Though recent years have witnessed some real estate technology trends like VR/AR, AI, etc. to streamline the home buying process, there’s a lot to improve yet. Companies like Reloy have played a crucial role in paving the way for technology in the real estate market.

Final Note

The future of real estate technology lies in the hands of innovative homeowner loyalty platforms like Reloy. With the latest digital amenities, they are streamlining the home-buying process, while benefiting both the buyers and builders. Operating in 14 top Indian cities with headquarters in Kolkata, Mumbai, and Bangalore, Reloy aims at taking the real estate industry to new heights.

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