Affordable housing has slowly crept up the real estate ladder to take center stage in the past few years. With the aim to provide ‘Housing for all by 2022’, the Indian Government has given a considerable boost to this real estate segment, leaving luxury housing projects far behind. This has initiated a sense of uneasiness in the developers of this segment, and the past statistics are not helping either. Anarock DATA…
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The real estate industry has been experiencing a slowdown in major Indian cities like Delhi, Mumbai, and Bengaluru. From the rising number of unsold units to the slow increase in the price of properties, things have been looking tough since 2018. Without a tool to boost inventory sales, getting ahead of this slump will be a tough task. Developers have been trapped under the huge inventory of under-construction projects and…
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NRI residents have always looked to invest in Indian real estate, whether it is to revive their roots or just expand their fortunes. The domestic property market has experienced a steady cash flow from abroad. Statistics show that the total investment in 2014 was around 5 billion USD and by 2018, investments clocked in at over 10 billion, marking a 200% growth rate. If this was not miraculous enough, experts…
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The rapidly changing real estate market in India requires developers to adapt to the latest trends to cement their places. The affordable housing initiative is a major driver of this transformation. With the current government focusing on ‘Housing for All’ by 2022, developers should focus on this segment; supplementing it with customer loyalty could boost it further. However, the concept of it remains fluid and generic, giving no real shape…
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Brand loyalty is one of the most coveted marketing resources in any industry. It not only contributes to more sales and profit but also requires little investment to maintain. Solely attracted by a great experience, loyal customers are one of the major drivers in sales. According to perceptions, 71% of customers recommend their brand when they are satisfied with its services. The benefits of customer loyalty programs are no different in the…
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