How To Approach Value Addition In Real Estate Loyalty Programs

How To Approach Value Addition In Real Estate Loyalty Programs?

Consumerism is changing buyer behavior throughout the world. Today, customers want instant gratification and more value with every purchase, be it in the form of discounts or additional offers. In this fast-changing world, value addition is the foundation of any loyalty program.  Great customer service is the foundation of any loyalty program.   Real estate is still new to loyalty programs as an industry, and developers need to figure out what works and what does not. Loyalty programs are for repeat purchases however housing…

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How Brand Equity Could Differentiate Your Real Estate Sales

How Brand Equity Could Differentiate Your Real Estate Sales!

Real estate as an industry struggles with establishing positive brand equity. They face several challenges throughout their buyer and channel partner journeys that hamper their brand perception.    But can these limitations be identified and reversed?   Will a more qualitative approach towards their stakeholders bring significant improvements to their brand image while also opening up to 30% more in sales? What initiatives from a developer can help re-establish trust and goodwill for the brand?   Here’s our look into the challenges…

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Why Women Homebuyers Need More Attention From Real Estate Developers

Why Women Homebuyers Need More Attention From Real Estate Developers?

Now that we are in the third decade of the new millennia, the contribution of women as home buyers needs immediate recognition by developers. This realisation, coupled with innovative thinking will be the key to boosting real estate demand and women home buyers might just be the consumer to focus on right now! According to the 2019 profile of home buyers and sellers published by the National Association of Realtors,…

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Real Estate For Senior Citizens How It Could Be A Major Contributor In The Industry

Real Estate For Senior Citizens: How It Could Be A Major Contributor In The Industry?

While the only feature of the Indian demographic that is highlighted in mainstream media is the youth population, the country also has a significant senior citizen division. With better healthcare and higher life expectancy, this portion of Indians could be a significant contributor in the future of the industry. Real estate for senior citizens is an avenue that developers should start looking at immediately.  India currently has a senior citizen population of 116 million. Several reports…

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Unique Solutions For The Real Estate Industry, Built By The Industry

Unique Solutions For The Real Estate Industry, Built By The Industry

While experts like Deepak Parekh and Hon’ble Minister Piyush Goyal had earlier propositioned price cuts to enhance the liquidity position of developers and load off unsold inventory, the sentiment of the sector does not concur.   In a recent blog by Loyalie CEO, Akhil Saraf, we had put forward an extensive point-by-point discussion on why externally mandated price cuts could be another nail on the hopes of a quick real estate industry revival. His views…

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