Communities have existed from the very beginning, but brand communities are a more recent idea. A great example for a strong brand community is the Apple community. Most iPhone or other Apple product users are loyal to the brand and repurchase a lot of their products.

Customers are developing strong bonds with the brands and most of these brands leave no chance to appreciate their customer’s loyalty through new inventions, campaigns, offers and more. The growth of brand communities provides marketers with a fresh opportunity to forge close relationships with their target audience.

Even in the real estate industry, developers go above and beyond to build strong relationships with their homeowners. However, different audiences have different needs and interests.

Homeowners can be divided into different categories like – pet owners, young parents, senior citizens, working professionals, fitness enthusiasts and more.

To satisfy every customer, a target specific approach is being used by well-known real estate companies. With the help of Prop Tech companies like Reloy, developers are providing specially curated offers, organizing thoughtful events, and enabling special/digital amenities to create more delight for each category of homeowners.

There are several advantages to implementing a target-specific approach when building a happy homeowners’ community:

1. For most people, buying a home is a once-in-a-lifetime investment. The expectations of homeowners are relatively higher than any other group of customers. Developers should try to tailor their efforts into providing customer delight through events, curated deals, infotainment blogs and more.
   
   Additionally, they also guide them through every step of the homeowning journey to make the process seamless. Engaging every homeowner will aid the developers in fostering a sense of community among the residents.
   
2. Target-specific approaches can be more efficient in addressing the needs of the community, as they focus resources and efforts on specific areas of concern. A pet owner’s concerns are very different from that of a senior citizen.
   
   Amenities or deals & discounts from various categories such as lifestyle, home decor and more, along with engagements built around the interests of a young parent would not be satisfactory for a working professional or a fitness enthusiast. Different target audiences would require different services.
   
3. A target-specific strategy can aid in uniting various parts of the community and fostering a sense of belonging. There is only love and happiness in the community when everyone’s needs are taken into account and met.
   
4. Target-specific approaches can also give people a chance to bond with their community on a more personal level. Developers can provide a great platform for people to interact with other like-minded people. This makes creating a happy community simpler for both customers and developers.
   

Advantages of having a happy homeowners’ community

1. Builds engagement

Builders need to go above and beyond to give a satisfactory experience for their homeowners. Most builders tie up with Prop Tech companies like Reloy, to focus on customer engagement through various methods. With the help of Reloy, builders can make the home-buying experience easy and delightful.

For engagement, Reloy helps real estate companies in organising fun events, workshops and more, which are target specific. The customers can enjoy deals and discounts from top brands in the country and get access to infotainment blogs.

2. Increases referral sales

Real estate builders can increase their referral sales through customer satisfaction. Target specific approach helps in fulfilling all the customer needs and giving a delightful experience for all the homeowners. After all, only happy customers refer.

3. Better customer experience

Targeted approach was introduced to fulfil different needs of different people. A builder can focus on every kind of customer and give them a delightful experience.

A residential community is usually very close-knitted with people sharing common spaces and common issues. Every real estate builder today is attempting to satisfy their homeowner’s social and emotional needs. A target-specific approach can help to create a more cohesive, effective, and meaningful community for homeowners.

At Reloy, we provide a customer loyalty platform, ConnectRE, to streamline home-owning processes. Additionally, developers can build a transparent, non-intrusive communication with their customers through ConnectRE thereby providing a hassle-free homeowning experience.

The customers can get latest construction updates, payment updates, store important documents on a single platform, enjoy moving-in benefits and referral rewards and more.