How To Approach Value Addition In Real Estate Loyalty Programs

How To Approach Value Addition In Real Estate Loyalty Programs?

Consumerism is changing buyer behavior throughout the world. Today, customers want instant gratification and more value with every purchase, be it in the form of discounts or additional offers. In this fast-changing world, value addition is the foundation of any loyalty program.  Great customer service is the foundation of any loyalty program.   Real estate is still new to loyalty programs as an industry, and developers need to figure out what works and what does not. Loyalty programs are for repeat purchases however housing…

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How To Increase Real Estate Agent Efficiency And Boost Real Estate Sales

How To Increase Real Estate Agent Efficiency And Boost Real Estate Sales?

Up to 90% of the total sales of most developers in India are contributed by real estate agents. However, even though the industry depends so heavily on real estate agents to sell units, real estate agent efficiency is limited by numerous market challenges.     Therefore, it is crucial to address these challenges and bring ease and transparency to the system to boost real estate sales. The following pain points affect their productivity and performance.…

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How Brand Equity Could Differentiate Your Real Estate Sales

How Brand Equity Could Differentiate Your Real Estate Sales!

Real estate as an industry struggles with establishing positive brand equity. They face several challenges throughout their buyer and channel partner journeys that hamper their brand perception.    But can these limitations be identified and reversed?   Will a more qualitative approach towards their stakeholders bring significant improvements to their brand image while also opening up to 30% more in sales? What initiatives from a developer can help re-establish trust and goodwill for the brand?   Here’s our look into the challenges…

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How Real Estate Education Is Gaining Ground In India

How Real Estate Education Is Gaining Ground In India?

The era of the Wild Wild West of real estate is over. Today it is an organized core industry and the second-largest employer in the country, valuing at around 126 billion USD. Like any other specialized industry, real estate too has its own body of knowledge.  It is this specialized knowledge that holds the key to the sustainable growth of the industry in the years to come. This is the reason why real estate education has become an imperative necessity of the hour.  Why the urgent need of specialized real estate education?  To…

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Why Women Homebuyers Need More Attention From Real Estate Developers

Why Women Homebuyers Need More Attention From Real Estate Developers?

Now that we are in the third decade of the new millennia, the contribution of women as home buyers needs immediate recognition by developers. This realisation, coupled with innovative thinking will be the key to boosting real estate demand and women home buyers might just be the consumer to focus on right now! According to the 2019 profile of home buyers and sellers published by the National Association of Realtors,…

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